Meal kit company Sunbasket has repositioned itself as a full-service food delivery company. With this new positioning, Sunbasket will cater to dietary preferences and health needs for every dining occasion by offering meal kits, ready-to-heat meals, and pantry items.
"The onset of COVID-19 forced consumers to quickly adopt new habits when it came to food, and Sunbasket was inspired to reflect on our company's values to better serve our customers," said Don Barnett, CEO, Sunbasket, in a statement. "Food plays a crucial role in our physical, mental and social health, and we believe leading a healthy lifestyle should be easy, convenient and delicious. While we will continue to offer delicious meal kits, we believe that our refreshed emphasis on convenience will be appealing to even more people."
This reintroduction comes with a new visual identity and national advertising campaign, which showcase “how the best foods under the sun work together in perfect harmony, creating an environment for delicious ingredients to grow and flourish.”
"It was important for us to create a brand and visual identity that matches our values as a food delivery company," said Vanessa Meyers, senior vice president of growth at Sunbasket, in a statement. "Sunbasket's new platform balances the energy, attitude and sounds of the kitchen with the amazing, thoughtful and careful ingredients of the farm. The brand encapsulates everything that Sunbaket stands for - human connections, warm, rich energy and a wonderful meal around the table."
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Image: Sunbasket