Sun-Maid Growers of California will acquire organic baby food and kids snack brand Plum Organics from Campbell Soup Co.
“We’re excited to welcome Plum Organics’ nutritious line of baby, toddler and kids’ food products to our imaginative world of delicious, whole fruit snacks. Our purpose is to help mom find better-for-you food options that taste great and kids will love. Adding Plum to our innovative product lineup delivers even more choices for her and her family,” said Harry Overly, CEO and president of Sun-Maid Growers of California, in a statement. “Plum is a natural fit for the Sun-Maid family given our expertise, leadership and rapid growth in healthy snacking, along with our strong emotional connection with family households. Its acquisition is an integral part of our continued dedication to providing superior products while delivering category growth. We're committed to carrying on Plum's mission of serving babies the very best food from the first bite."
The transaction is anticipated to close this spring.
“The sale of the Plum Organics baby food brand is part of our ongoing strategic process to create even greater focus on driving growth in the division’s core categories of soup, sauces, and beverage,” said Chris Foley, Campbell’s president of meals & beverages, in a statement.
Related: Danone Acquires Follow Your Heart Brand; Mondel?z Acquires Hu Products.
Image: Campbell Soup Co.