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Fancy Food Show Booth Space Sells Out

Summer Fancy Food Show

Specialty Food Association’s 68th Summer Fancy Food Show has sold out of exhibitor booth space, exceeding the total square footage of last year’s Show at the Javits Center. 

Covering more than 330,000 square feet of floor space will be thousands of booths featuring artisan products from more than 2,300 domestic and global specialty food and beverage makers. The Show offers networking and educational events throughout all three days, including a keynote from Whole Foods Market CEO Jason Buechel on Monday, June 24.

“Specialty foods are big business, with $207 billion in 2023 sales and projected growth to $219 billion this year," said SFA President Bill Lynch in a statement. "The Summer Fancy Show is where buyers, distributors, investors, and more can see and sample the products behind that growth: thousands of in-demand, highly profitable items across dozens of categories. Everyone at the Specialty Food Association is thrilled and grateful that we get to showcase wall-to-wall culinary creativity and innovation yet again in 2024. We're so excited to welcome the industry back to New York City this month.”

Show Attendees can experience:

• Product pavilions dedicated to the hottest categories including Bakery; Beverage; Confectionery, Sweets & Snacks; Deli; and Plant Based. 

• The first-ever Debut District in Halls D&E, a featured area where attendees can discover first-time exhibitors, new products, startups, and incubators.

• Exhibitors from 56 countries, spread across 29 International Pavilions representing Africa, Asia, Europe, North America, Oceana, and South America, including the Show’s partner country, Spain. 

• State and Regional Pavilions including Brooklyn, Georgia, Massachusetts, Michigan, New Jersey, New York, North Dakota, Pennsylvania, the Southern United States Trade Association (SUSTA), US Virgin Islands, Vermont, and Virginia. 

• Supplier Diversity Pavilion featuring (included) CPG: Aaji’s; JOI; KULA Foods; Nepal Tea Collective; Peepal People Sauces LLC; Poppa's Custard Company; Recoup Beverage, Inc.; Shire's Natural; Sweet Fields LLC; Tal's.

• Insight into influential and emerging trends in specialty food, courtesy of the SFA Trendspotter Panel:  Melanie Bartelme, Mintel; Kat Craddock, SAVEUR; Jenn de la Vega, Randwiches; Jeanette Donnarumma; Dr. Beth Forrest, The Culinary Institute of America; Jeanne Houchins RD; Sarah Lohman; Klancy Miller; Chef Clara Park; Cathy Strange, Whole Foods; Thomas Joseph, Marquee Brands/Martha Stewart, Sur La Table; Chala June; Kara Nielsen; Mikel Cirkus & Hannah Rogers, dsm-firmenich; Stan Sagner, We Work for Food.

• Education programming, including the reveal of the new State of the Specialty Food Industry 2024-25 annual research report and sessions from notable speakers and brands including Whole Foods Market CEO Jason Buechel, Top Chef host Kristen Kish, Hot Ones by Heatonist, Food Tank, and the SFA Trendspotter Panel.

• The SFA Awards Gala hosted by Kristen Kish, honoring the 2024 sofi Award winners and the honorees of the 2024 SFA Leadership Awards, Hall of Fame, and Lifetime Achievement Awards.

Register now to attend the show.