Stew Leonard’s has partnered with tech company GrocerKey to launch a branded ecommerce platform customized for its catering business. With this platform, Stew Leonard’s has full control over the customer journey including a personalized ordering experience, order management, and analytics, according to GrocerKey.
"Catering is a complex ecommerce offering, especially when delivering hot and cold meal items," said Jeremy Neren, CEO and co-founder, GrocerKey, in a statement. "With Stew Leonard's, we collaborated to develop an ecommerce platform that guides customers seamlessly through ordering to pick up and provides an optimal online experience that keeps the retailer top-of-mind for their catering needs."
To support Stew Leonard's customer service, GrocerKey augmented its order management and fulfillment system with a mobile app to push SMS notifications with order and customer updates for the culinary and catering staff, as well as for the store greeters to personalize each customer's order pick-up experience.
In addition, GrocerKey is working to launch an online gifting platform for Stew Leonard's, with similar capabilities as the catering platform.
"GrocerKey customized our new catering site, from the ground up," said Stew Leonard Jr., president and CEO, Stew Leonard's, in a statement. "More importantly, they helped to translate our legendary in-store customer service onto an ecommerce platform."
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Image: Stew Leonard's