Sprouts Farmers Market is using Instacart’s Carrot Ads service to power its new retail media network. Carrot Ads help retailers establish and grow their retail media networks on their owned and operated websites and apps.
In addition to allowing brands to increase the reach of their Instacart Ads campaigns to include the Sprouts’ ecommerce experience, brand partners can target specific ad campaigns to consumers on the platform.
“At Sprouts, we are committed to serving our health-enthusiast customers and are excited to offer new ways to connect them with our innovative and distinctive brand partners,” said Nick Konat, president and chief operating officer of Sprouts Farmers Market, in a statement. “By leveraging Instacart’s ad technology, we are enabling this connection–and giving our brand partners even more ways to grow with us and our customers.”
Califia Farms, General Mills, Primal Kitchen, and Siete Family Foods are among the brands using Carrot Ads to connect with consumers shopping online at Sprouts.
“More consumers are shopping online for groceries, and as early adopters of Carrot Ads, we have been able to extend our Instacart ad campaigns to Sprouts’ ecommerce site, allowing us to boost brand recognition,” said Raquel Navarrski, customer VP of ecommerce Pure Play at General Mills, in a statement.
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