Specialty Food Assocation has announced the 2024 Winter Fancy Food Show (included) cohort.
(included) is a mission-driven collective of BIPOC founders and executives, dedicated to amplifying underrepresented voices and creating equitable opportunities for diverse leaders across the consumer packaged goods ecosystem. The ten brands selected for the (included) cohort will debut as SFA members at the upcoming Show.
"Partnering with (included) is an important initiative for the Specialty Food Association," said Bill Lynch, president, SFA. "As a not-for-profit trade association striving to create a more diverse community in the specialty food industry, working with (included) allows us to bring more BIPOC makers to market through the Fancy Food Shows."
The exhibitors from (included) are:
“Three years ago Barlow's was just an idea that started out of my home kitchen. I had a wild idea that our better for you 3in1 pancake biscuit waffle mix and line of seasonal syrups needed to be on everyone's table. The thought of exhibiting at tradeshows seemed out of scope for us due to the need to maximize resources, logistics and the overall lack of tradeshow experience from a brand perspective,” said Tiffani Neal, Founder and CEO, Barlow's Foods. “(included) is bridging the gap for Barlow's and so many other emerging brands. To have a space to share the journey of this industry that provides a platform for us to be seen and heard is immeasurable.”
Said Stefanie Garcia Turner, Founder and CEO, TUYYO, “I am thrilled to be debuting my brand TUYYO at the SFA show with the incredible support of the (included) community. It is a joy to be amongst other BIPOC and woman-owned businesses as we shape the next generation of inclusive food and beverage brands.”
Related: SFA, Mediterranean Diet Roundtable Partner on Fancy Food Show Content; SFA Podcast: Out-of-This-World Snacking With Marilyn Yang, Michael Casali, Popadelics.