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Southeastern Grocers to Host Private Label Forum

Specialty Food Association

Southeastern Grocers is planning a two-day Own Brand Supplier Forum beginning on Wednesday, January 25, 2022. The retailer seeks to foster collaboration with existing partners while cultivating relationships with new suppliers during the virtual event.

It will feature a presentation from CMO Dewayne Rabon about the company’s strategy and vision for its private label brands in 2023 and beyond. The session will also include speakers from the grocer’s own brand, marketing, and supply chain teams. Select suppliers will get the opportunity to participate in individual meetings.

The second day of the event is geared towards new supplier partnerships. To source, qualify, and connect with new suppliers, the grocer is partnering with ECRM and RangeMe in advance of the event. ECRM will host the virtual event allowing pre-registered participants to engage with category managers to share their company background, product information, and marketing plans.

Related: Natural Grocers Prognosticates Trends; IRI: Private Label Experiences Modest Gains

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