In celebration of National Hispanic Heritage Month, Southeasten Grocers Inc. will open two new Fresco y Más stores in Florida in early November. The Deltona and Tampa locations will introduce new, authentic flavors and offerings, including a full-service Latin butcher shop with an expanded selection of custom cut meats, along with an all-new bakery for customers to enjoy a delicious slice of tres leches cake or croquette with a freshly brewed Cuban coffee in the new cafe.
In a statement, Anthony Hucker, president and CEO of Southeastern Grocers, said, “At Southeastern Grocers, we are committed to engaging, cultivating and enriching the lives of individuals and families in our community through the celebration of diverse cultures. Over the past five years, we have had the wonderful opportunity to introduce fresh, authentic Hispanic flavors into new communities and we are thrilled to continue our Fresco y Más expansion in the state of Florida, while celebrating Hispanic Heritage Month both inside and outside of our stores.”
SEG will also host its first Hispanic Heritage Cooking Competition for a Cause in celebration of Hispanic Heritage Month on Friday, October 15. The cooking competition will air live on Facebook at 6 p.m. EST and feature four nonprofit organizations that will compete for a grand prize of $5,000 to help further their good work in their local communities.
The public is invited to help select the organizations ahead of the event when online voting opens Friday, September 24. Customers are encouraged to visit the Fresco y Más and Winn-Dixie Facebook pages to vote. The competition will feature MasterChef finalist John Pardo as the judge and will take place at the Mariano Moreno Culinary Institute in Miami.
Related: Southeastern Grocers Sponsors Pride Festivals; Southeastern Grocers Opens Stand-Alone Liquor Store.
Image: Southeastern Grocers