Southeastern Grocers, parent of Harveys, Fresco y Más, and Winn-Dixie stores announced that starting in October it will offer online grocery shopping options with prices to match its in-store equivalents.
The online experience includes grocery delivery and curbside pickup; however, the latter option will not be available to shoppers until 2023. Grocery orders are shopped for on any of the grocer’s websites or apps and are fulfilled by DoorDash Drive, the company’s white label fulfillment platform.
“We are excited to expand our partnership with Southeastern Grocers to power their online fulfillment that will give consumers even more opportunities to enjoy the convenience of on-demand grocery, whether at home or on the go,” said Shanna Prevé, vice president of business development at DoorDash, in a statement. “We have been working closely with SEG to grow their digital offerings and are excited to continue building our partnership to offer even more convenient and affordable options for their customers."
Other technology and ecommerce industry leaders are helping the grocer create its online shopping experience. The company indicated that store enhancements and equipment installments at Winn-Dixie and Harveys are on the horizon in the following months with the intention to improve the direct online shopping experience.
“After extensive research and listening to customer feedback, we recognized there was a need for delivery and curbside pickup options that reflected the same great prices and deals shopping in our stores provide,” said Andrew Nadin, chief customer and digital officer of Southeastern Grocers, in a statement. “We believe shopping online should be an extension of shopping your local stores, and our new offering is just that.”
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