Select ShopRite locations in New York City have added 32-inch digital displays to the front end of the store, courtesy of Grocery TV. The screens will be used to advertise in the high-traffic area.
"As marketers look for ways to better communicate with household decision makers throughout the physical store, we're proud to create offerings that both improve the shopper experience and create high-impact touchpoints for retailers, brands, and agencies to better connect with their customers," said Mike Pollack, chief revenue officer at Grocery TV, in a statement.
The displays are visible to shoppers walking through the aisles, passing by the front perimeter of the store, and those waiting in line to pay— providing access to brand or retailer messaging and helping reduce perceived wait time, according to Grocery TV. They're also likely to be seen multiple times throughout the shopper journey.
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