To maximize successful trade spending, which is the practice of having retailers promote a product, careful planning is required. John Maggiore, principal at Maggiore’s Sales & Marketing, will discuss important considerations to make the best use of this budget, during the SFA Maker Prep webinar, “Understanding Trade Spending,” this Thursday, November 10 at 1 p.m. ET. During the education session, he will also speak about why trade spend is important and what key components to consider. Register now.
Related: Trade Spending 101: Q&A With Sales Strategist; Be Aware of Certification Logo Requirements: SFA Webinar