SFA’s Maker Prep series is an online educational program designed to provide young companies with the building blocks and knowledge base they need to do business in the specialty food industry. As part of the ongoing series, we offer the Branding webinar bundle, which includes three webinars:
• Fundamentals of Branding. Why are some companies beloved by consumers while others fight to be remembered? What makes a brand resonate with consumers—and investors? And, what exactly is a brand anyway? Can you market on your product attributes or do you need something more? Join creative agency Moxie Sozo as we delve into the importance of creating a compelling and authentic brand.
• Building a Brand Expression. How do you create a memorable brand? What role does the consumer play in your decision making? And, how do you make sure your brand stands out in a crowded competitive set? What measures can you set to ensure continuity and growth in the future? Discover the building blocks to creating an authentic brand expression in this insider's session with creative branding house, Bright.
• Package Design and Branding. Did you know you have only 3 - 5 seconds for a shopper to notice your products on shelf? Join Andy Kurtts, creative director and founder of Buttermilk Creative, as he walks you through how to make the most of that short time by developing a cohesive design strategy, prioritizing messaging and creating effective packaging design.
The Branding webinar bundle is free for SFA members and $50 for non-members. Sessions can also be purchased individually, free for SFA members and $19 each for non-members. Visit our Learning Center for more.