Five Specialty Food Association member companies will take part in this afternoon's Fast Pitch Friday, part of the Fancy Food 24/7 digital event, at 3 p.m. EST.
Among those who will pitch their products to a team of judges is Noah Bleich of The TeaBook, Carol Ann Carrington of Kickerfeast, Michelle Williamson of Mel’s Toffee, Ariel Shao of Coaslink Corp., and Alexis Tejeda of Runamok.
Virtual attendees will learn what buyers are looking for in a new product as they watch these SFA members make their quick sales pitches to judges Kate Harper, chief brand curator for Hive, Hunter Fike, category manager for cheese and charcuterie at Di Bruno Bros., and Ian Kelleher, co-founder of Peeled Snacks. Fancy Food 24/7 registrants and all SFA members are welcome to attend this session. Members of the audience will have the chance to vote for their favorites.
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