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SFA Maker Prep Webinar: Specialty Food Sales Fundamentals

Specialty Food Association

Clear sales expectations are important considerations when launching a specialty food business. Felice Thorpe, a consulting sales director with expertise in the food and beverage industry, will provide information on everything a brand needs to know to get ready to sell.

During the SFA Maker Prep webinar, taking place tomorrow, December 15, at 1 p.m. EST, she will walk through how to set goals through SWOT analysis and KPI’s, build a sales funnel, understand sales channels, and more. Register now.

Related: Specialty Food Sales Basics: Q&A With ThorpeStrategist Shares How to Succeed as a DTC Food Brand

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