The food industry has a specific lingo with which startups should become familiar. This SFA Blog post, excerpted from The Basics: The Business of Specialty Foods, SFA’s intensive workshop that helps new companies learn the fundamentals of the market and best practices to get their business off the ground, contains a glossary of terms related to promotional activities.
Related: SFA Blog: Want to Sell in the U.S.? We Can Help!; SFA Blog: Supply Chain Weighs In on COVID, Consumer Behavior.