SFA Announces (included) Cohort for Summer Fancy Food Show
Following an impactful showing for its cohort at the Winter Fancy Food Show, (included) CPG, a collective of BIPOC founders and executives in consumer packaged goods, will take part in the Summer Fancy Food Show, June 23-25 at the Javits Center in New York City.
“Working with (included) has helped the Specialty Food Association elevate product and supplier diversity at the Fancy Food Shows, which creates opportunities for fruitful connections between exhibitors in the (included) cohort and the buyers and distributors who come to our Shows looking for incredible products and inspiring stories,” said SFA President Bill Lynch. “Specialty food is, by definition, a celebration of diversity, and we are grateful to (included) for its work to elevate BIPOC makers whose food and beverage products help make our Shows so dynamic and successful.”
The exhibitors from (included) are:
- Aaji’s
- JOI
- KULA Foods
- Nepal Tea Collective
- Peepal People Sauces LLC
- Poppa's Custard Company
- Recoup Beverage, Inc.
- Shire's Natural
- Sweet Fields LLC
- Tal's
“The Fancy Food Show has been a beacon on our horizon since our company's inception, yet we hesitated, feeling unprepared,” said Nishchal Banksota, founder and CEO of Nepal Tea Company. “Joining (Included) has illuminated the transformative power of seizing such opportunities—a true turning point for our business. It's surreal, almost like a dream unfolding. We're deeply grateful to be part of this collective, amplifying the voices and standards of BIPOC founders in the CPG industry. Can't wait to make waves in our hometown, NYC!”
Joshua Johnson, co-founder and CEO of Poppa’s Custard Company is also looking forward to exhibiting at the Show.
“Our family has worked really hard to share something special with our local community and build a compelling business opportunity from scratch,” he said. “We've reached a point, however, where we're gated by access to the buyers, distributors, and other industry partners who can help share our products with a broader regional or national community. The opportunity to exhibit at Summer Fancy Food, establish ourselves in the market at this level, and connect with that critical audience of decision makers is simply priceless and we're both humbled and thrilled to have earned the opportunity to do so in June with the SFA and (included).”