Blue Sage Honey Shrub, Brie Cheese Flavored with Truffles, and Irish Whiskey & Honey Mustard are among the Specialty Food Association’s 2021 sofi New Product Award winners.
These and 127 other specialty food products from product-qualified members of the Specialty Food Association, have been named Gold, Silver or New Product Award winners in 49 food categories. The full list of winners can be found here.
The sofi Awards opened March 1 and resulted in nearly 1,500 products from around the world pouring into SFA’s partner for the awards, the Food Innovation Center at Rutgers University. Through anonymous tastings, FIC experts evaluated products ranging from Cocktail Mixes & Mocktails to Yogurt & Kefir. A detailed process assessed entrants for their flavor, appearance, texture, aroma, ingredient quality, and innovation.
“The sofi Awards have been recognizing the best of the best in the specialty food industry since 1972,” said Laura Lozada, vice president of membership for the SFA. “We are so proud of our members and their perseverance during this difficult time. They continue to innovate and grow and are the foundation of our industry. The SFA is honored to recognize their creativity and the quality of their products.”
The sofi Product of the Year Award will be presented to two different winners, one for New Product of the Year, and one for Product of the Year. Both will be announced Tuesday, May 11, at 10:45 am during Specialty Food LIVE!™ May, the third digital marketplace event held by the SFA.
Related: SFA Names 2021 Leadership Award Winners; SFA Announces sofi Product of the Year Award Winners.