The Save Mart Companies, a California-based grocer that operates under the banners of Save Mart, Lucky, and FoodMaxx, announced today the launch of its retail media network with an expanded strategic partnership with Swiftly, a retail technology company.
The deepened partnership will improve the grocer’s CPG relationships, creating lucrative advertising opportunities for supplier partners and benefit shoppers with the launch of new, fully integrated Save Mart, Lucky, and FoodMaxx websites, according to the company. The new websites provide advertisers and brands with the ability to target more and provide value, personalization, and omnichannel options to drive sales and units.
"The Save Mart Companies' digital transformation journey is foundational to the company's growth plan, including omnichannel engagement, loyalty, and efficiency," said Tamara Pattison, SVP and chief digital officer at TSMC, in a statement. "Not only can we provide our CPG partners greater opportunities to expand their digital relationships with our growing customer base, but we can also enable them to drive greater performance and growth with improved targeting and measurement capabilities."
According to recent Swiftly data, nearly 83 percent of consumers rely on some form of digital coupon, rewards app, or loyalty program to help offset higher costs due to rising inflation and other economic challenges.
The new Save Mart, Lucky, and FoodMaxx websites will launch with the following features and expanded capabilities, including coupon clipping, retail media placements, loyalty/rewards experience, product browsing, and weekly ads.
"This partnership expansion marks a significant milestone as we continue to provide a dynamic digital experience while also enhancing capabilities for our retail and CPG partners to digitally connect with customers in a more personalized and efficient manner," said Sean Turner, co-founder and CTO of Swiftly, in a statement. "The addition of website tools combined with the in-app experience allows TSMC to provide a more consistent and connected digital experience to their customers while increasing reach, engagement, and loyalty."
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