Rival Foods and Livekindly Collective have entered into a partnership to create a plant-based chicken product. Through this collaboration, both companies will be able to leverage their respective knowledge and resources to help consumers make sustainable choices without compromise, they said.
Rival Foods has developed and commercialized a production process to transform plant-based ingredients into a textured protein foods with an fibrous texture.
"The key to persuading consumers to adapt their behavior is creating delicious plant-based options that deliver on taste and texture and can truly replace animal-based products," said Birgit Dekkers, cofounder of Rival Foods, in a statement. "The fibrous texture of whole-cut meat products is one of its most distinct features, and we are able to replicate that experience, ensuring a sensorial superiority within the plant-based product category."
"Our plant-based food platform is uniquely positioned to scale rapidly and transform the current global food system," said Kees Kruythoff, CEO and chairman of Livekindly Collective, in a statement. "Through this open innovation model with Rival Foods, we will be able to develop a new generation of innovative, delicious, and nutritious plant-based products that meet the growing global demand for animal-free food."
Related: Starbucks Pilots Completely Plant-Based Menu; PepsiCo, Beyond Meat Partner.
Image: Rival Foods