Rite Aid recently shared the debut of Ello Market, the retailer’s private-label collection of snacks, treats, and pantry staples.
Ello Market products span three categories: core, better for you, and indulgent, each with its own value proposition. Core items include spices like pepper and onion powder and necessities like honey. The better-for-you category is more extensive and includes nuts and nut mixes, often with additional health benefits, such as the Probiotic Trail Mix, Antioxidant Trail Mix, and Keto Friendly Trail Mix. The indulgent category has assorted sweets like peach rings, gummy bears, and peppermints.
“We’ve been paying close attention to consumption habits to ensure our offerings fulfill the needs and desires of our customers,” said Pamela Kohn, SVP and chief merchandising officer at Rite Aid, in a statement. “We’re excited to bring Ello Market to our stores and introduce shoppers to a line where quality snacks meet unbeatable value.”
The products are now available in-store and can be purchased online for pickup at participating locations.
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