Whole Foods, Food Lion, Target, and Costco have been named winners of Ipsos’ Health and Safety Best Brand Awards, based on the results of the firm’s latest Consumer Health & Safety Index, which evaluates how retailers are operating more than a year into the pandemic.
This is the third time Ipsos has conducted this study. Ipsos Mystery Shoppers visited nearly 3500 individual locations and assessed each brand’s compliance with key Health and Safety measures. These included areas such as social distancing, mask compliance, cleaning, and the availability of hand sanitizer.
Whole Foods, Target, and Costco won the Best Overall Brand award, while Food Lion received the Best in Category award in grocery for the sanitizers at various points in its stores, including at entrances, checkouts and in restrooms.
"The brands receiving Ipsos' Health & Safety Awards are being recognized for their responsiveness, diligence and excellence in creating safe in-store experiences for both customers and employees," said Shohini Banerjee, senior vice president, U.S. Channel Performance, Ipsos, in a statement. "They have each made monumental strides over the past year to adhere to and consistently implement the health & safety policies that build consumer trust - something that will last long after the pandemic subsides."
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