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Retailer, E-Commerce Platforms Gain Funding

Specialty Food Association

Good Eggs, an online grocery store, has raised $100 million in new funding to continue its practice of thoughtful growth and launch into Southern California, tripling its addressable market and creating a potential 500 to 1000 jobs.

The company has also appointed Vineet Mehra as the company’s chief growth and customer experience officer.

“2020 was a transformational year for Good Eggs,” said Bentley Hall, CEO of Good Eggs, in a statement. “We have spent more than a decade building an enduring foundation while also keeping our community of customers and producers gratified. The support from our investors in this round, and the addition of exceptional executive talent like Vineet Mehra, validates the enormous potential of this opportunity and our increasing momentum. We are excited to establish our roots in Southern California, further expand our assortment and launch a number of improvements to our service soon.”

E-commerce platform GrocerKey has secured $2.4 million from 18 private investors in a recent equity round, bringing total funds raised to $9.5 million, reports Progressive Grocer. The company, which helps brick-and-mortar grocery retailers build a profitable e-commerce business, will use the funds to enhance its platform and add strategic support to help independent and regional grocery chains.

“As we continue to live life in a global pandemic, grocery retailers are looking for ways to retain customers and compete in an industry disrupted by rapidly changing shopping habits,” said Jeremy Neren, CEO of GrocerKey, in a statement. He noted that the company “is uniquely positioned to help brick-and-mortar grocery retailers not only build and scale e-commerce profitably, but also to pivot in an uncertain landscape to meet shifting demands.”

Neren continued, “As we head into the new year, we remain focused on building out our platform to help our grocery partners increase basket sizes, fulfill curbside pickup and home deliveries, and improve the customer experience to collectively shape the industry’s future. We’re grateful to our investors for seeing our vision and for supporting our company’s future growth.” Full Story

Rosie, another e-commerce platform for independent retailers, has raised $10 million in a series A funding round, reports Food Dive. Rosie will use these funds to introduce new features to boost the customer experience and connect CPGs with consumers and new products that provide additional revenue streams.

“This investment will accelerate our tech roadmap, enable us to launch new products, and continue to rapidly scale up our retailer and brand community with new and existing partners,” said founder Nick Nickitas, in a statement. Full Story

Related: Online CPG Sales Could Hit $109 BillionPandemic Trends Carry into 2021: E-Commerce Impacts Specialty.

Image: Good Eggs

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