More than half (59 percent) of shoppers will continue with some of their pandemic shopping habits post-COVID, according to research from Acosta. Sixteen percent said they will continue with all or most of their new habits and 21 percent said they would go back to their pre-pandemic habits. Four percent said they weren’t sure what they will do.
The top priorities for shoppers post-pandemic will be product availability (60 percent), low prices (52 percent), and customer safety (42 percent).
"With vaccines rolling out, our latest shopper research shows COVID-19 concern levels may finally be waning, with current concern at 7.5 out of 10—the lowest level reported since early March 2020. Even still, consumers realize there is a long road ahead. Thirty-five percent of shoppers think 'normal' is more than a year away," said Colin Stewart, executive vice president, business intelligence at Acosta, in a statement. "What's more, many behaviors developed during the pandemic will be here to stay.”
Related: Online CPG Sales Could Hit $109 Billion; Nielsen: Omnichannel Shopping Grows.