Prime Day Average Orders Exceed $150 Per Household

Amazon’s Prime Day, the ecommerce giant’s summer shopping event featuring website-wide promotions, took place July 16-17. Amazon said that it experienced record sales across every category. The average order was $57.97; however, since over half of households placed two or more separate orders during the event, the average household spend hit roughly $152.33, according to data from insights firm Numerator.

Highlights from the report include:

• 93,513 Prime Day orders were placed,

• 35,588 households shopped the event,

• Roughly 188,000 items were purchased,

• The average price per item was $28.06.

"Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores, in a statement. "We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more."

The report also found that roughly 13 percent of respondents shopped groceries; across all categories it was the eighth most shopped. Additionally, of the top items by units purchased, two were food-related—Premier Protein Shakes and Liquid I.V. packets sat at second and third place, respectively.

The event comes on the heels of Target’s Circle Week and Walmart’s Deals sale. Numerator found that 35 percent of consumers shopping for Prime Day also participated in at least one of those events.