Same-day fulfillment and delivery solutions company Point Pickup has acquired ecommerce platform GrocerKey, which enables it to offer retailers an end-to-end, own-branded, last-mile fulfillment and delivery service.
“With almost 68 million US households placing online orders this past May, retailers no longer want to give away last-mile business to other consumer-facing platforms,” said Tom Fiorita, founder and CEO of Point Pickup Technologies, in a statement. “We listened to our clients and now with the integration of GrocerKey’s technology into our last-mile delivery platform, they can reclaim their brand and revenue while maintaining control of their eCommerce data and customer experience from start to finish.”
The new integration also enables more customization options for retailers’ ecommerce platforms — from online ordering to delivery size, to monetization through merchandising and promotions. Current Point Pickup customers include Walmart, Kroger, Albertsons, and Giant Eagle.
“Early on, we were impressed not just by the scale and sophistication of Point Pickup’s technology and services, but also their focus on bringing the customer back to enterprise retailers,” said Jeremy Neren, co-founder and CEO of GrocerKey, who will serve as SVP, ecommerce strategy, at Point Pickup, in a statement. “Being able to provide brands with complete control over their eCommerce services from point of sale to delivering to customers’ homes is a game-changer. I’m excited to join the Point Pickup team along with our GrocerKey family and am eager to move forward with the integration of our technologies and companies.”
Related: Online Grocery Sales Decline Slightly in July; Walmart Introduces Delivery Offering to Retailers.