&pizza, the fast casual chain that delivers pizzas via conveyor belt, has partnered with BLK, a dating app for Black singles, to create BLK Pizza. The limited-edition pizza was created to celebrate Black History Month and is available through March 31.
The pie, which features classic tomato sauce, basil, fresh mozzarella, grilled onion, chicken, crushed red and black pepper, and garlic puree, was created based on data collected from BLK users on their favorite toppings, dough, and sauce. This pizza is available at &pizza locations in New York, New Jersey, Baltimore, Philadelphia, and Richmond, Virginia—where the survey responses for toppings were collected.
“We're incredibly excited to partner with BLK to celebrate Black love and Black history throughout the month of February," said Charae Carter Jenkins, marketing director for &pizza, in a statement. "The first limited-time offer we will explore in 2021, this partnership will fall under our new pizzaworld initiative and will be followed by additional, innovative collaborations bringing new flavors, incentives, and experiences to our consumers."
Related: Detroit-Style Pizza Gains Traction on Menus; Slice Launches Pizza Restaurant Accelerator.
Image: &pizza