Peapod Digital Labs, the digital, ecommerce, and commercial arm of Ahold Delhaize USA, recently announced an incubator program geared towards targeting diverse-owned suppliers for its private brands collection.
The incubator includes months-long program where participants will learn from Peapod Digital Lab’s private brands team about the structure and goals of the label, the brands of Ahold Delhaize USA, and propose ideas for their future.
"Through this program, we’re hoping to identify a select number of innovative food and beverage manufacturing companies with products made from high-quality, distinctive ingredients or healthy options that will appeal to the widely diverse customers of the brands of Ahold Delhaize USA," said Ian Prisuta, SVP of private brands at Peapod Digital Labs, in a statement. “I’m confident there are suppliers that we haven’t engaged with yet that would be a valuable addition to our private brand portfolio, and the entire Private Brands team is excited for the opportunity to develop new relationships with those businesses.”
The application is now open until August 5, 2022, to all diverse-owned brands that do not already offer any private brand items to the company. The program will end with a livestream event in November where selected participants will present their product concepts at Peapod Digital Lab’s Innovation Center.
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