Panera has updated the packaging for its line of grocery products and launched several new products.
Panera’s grocery packaging has been modified to include a more prominent logo, the use of Panera’s green coloring to help shoppers identify the brand, and photography to communicates the product quality, according to Panera. The new packaging and products are featured in the brand’s fall campaign, “Pairs Well With,” an initiative designed to place Panera items at the center of important family moments.
Panera’s product line has expanded both nationally and in regional markets over the past year to include:
• Italian Wedding Soup
• Chipotle Ranch and Wildflower Honey Mustard Dressings
• Garlic Demi Baguette
• Plain, Everything, and Cinnamon Swirl Bagels
• English Muffins
• Chicken Caprese, Tuscan Style Chicken, and Lemon Chicken Primavera Refrigerated Bowls
• Parmesan, Everything, and Tomato Basil Artisan Cheese Crisps
“Our mission for Panera’s CPG business is to make craveable Panera products easily accessible wherever consumers shop for groceries,” said Zach Soolman, Panera’s VP and general manager of CPG, in a statement. “Our new look & feel and exciting product innovations are sure to delight our consumers who can now stock chef-crafted Panera favorites at home, ready to enjoy whenever they want, for any occasion.”
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