Today Panera announced the nationwide launch of Drive-Thru Pick-Up, allowing customers to choose the Drive-Thru Pick-Up option when ordering ahead on the Panera app or website and pick up their order from the drive-thru window.
Digital sales at Panera represent more than 50 percent of total system sales, with more than three million average transactions each week coming from digital channels including the app, kiosk, and web, and its customers seek streamlined convenience and customization from the digital experience, according to the company.
Panera bakery-cafes featuring Drive-Thru Pick-Up will still offer the traditional Drive-Thru experience with the ability to order at the drive-thru screen.
“Panera pioneered the idea of digital ordering in the restaurant industry, and for years, our guests have loved the option to order ahead and pick their items up on the Rapid Pick-Up® shelf,” said Chris Correnti, SVP, channels and guest experience at Panera Bread, in a statement. “Now we’re extending that convenience to the drive-thru, giving our guests another fast and convenient way to get their favorite Panera meal.”
This announcement is an extension of the company’s investment in the customer digital experience that includes the in-cafe kiosk, Rapid Pick-Up, and Contactless Dine-In, according to Panera.
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