Members of MyPanera, Panera’s free loyalty program, can now subscribe to the Unlimited Sip Club to gain access to the entire line of Panera’s self-serve drinks, including coffee, tea, lemonades, and Pepsi-Cola products for $10.99 a month. This new subscription expands the availability of products from Panera’s original model which only included hot coffee, iced coffee, and hot tea. Panera is the first restaurant to implement a subscription model of this scope, it says.
"At Panera, we believe in making great food experiences accessible to all—we're disrupting fast casual once again, providing unlimited access to high-quality beverages at tremendous value…Our guests have loved the subscription model and the convenience and value it brings to their daily lives," said Niren Chaudhary, CEO of Panera Bread, in a statement.
Alongside the release of this new subscription, Panera debuted three new caffeine-infused lemonades: Strawberry Lemon Mint, Fuji Apple Cranberry, and Mango Yuzu Citrus. These products are caffeinated using guarana and green coffee extract and have the same caffeine content as a 20-ounce dark roast coffee.
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