Omsom Acquired by DayDayCook

Multi-brand Asian food company DayDayCook said Wednesday that it has acquired east-Asian food brand Omsom.

The acquisition is expected to accelerate new product innovation for Omsom, with research and development anticipated to take half the time from idea to aisle, said DayDayCook. Omsom is known for its Cooking Sauces and Saucy Noodles that boast strong, Asian flavors.

“Omsom has always stood for something much bigger than the two of us. When we launched the company in May 2020, it was with a mission of honoring and celebrating Asian Americana. In the last couple years, our rowdy branding, damn delicious flavors, and unapologetic perspective have illuminated the way—and now, those same values are showing us to our next chapter. They say, ‘If you want to go fast, go alone, but if you want to go far, go with others,’ and that’s what we’re excited to do with DayDayCook,” said Omsom co-founder Kim Pham in a statement.

DayDayCook also noted that operational synergies between the two companies will streamline processes and improve financial metrics.

“We are delighted to welcome Omsom to DayDayCook. Founders Vanessa and Kim are passionate about Asian cuisine and have created a bold brand that brings genuine flavors right into the homes of consumers. Our presence in the U.S. is rapidly growing with the addition of Omsom to our U.S. family of brands, joining Nona Lim and Yai’s Thai, which we acquired within the past year. Having three notable Asian food brands in our portfolio will create enhanced synergies and resource integration, and make our operations more efficient and profitable,” said DayDayCook founder Norma Chu in a statement.

Originally launched as a direct-to-consumer business, Omsom expanded into retail nationally just two years later. By the end of Q1 2024, grocery channel revenue was up 324 percent year-over-year, solidifying the team’s focus on retail expansion, said DayDayCook. The maker’s Cooking Sauces and Saucy Noodles product lines have reached over two thousand stores nationwide including Whole Foods Market, Target, Sprouts, and The Fresh Market.

“We are thrilled that Omsom, which has been built brick-by-brick with heart and intention, will continue to thrive in partnership with DayDayCook. Omsom has relentlessly centered the multitudes within Asian America—so it’s only fitting that we accelerate our next chapter with another Asian woman-founded and -led business,” said Omsom CEO and co-founder Vanessa Pham in a statement.