Oishii, a specialty strawberry company using indoor vertical farming, recently introduced a new strawberry called the Koyo Berry, reports Forbes.
The brand is known for its viral Omakase berry that comes at a premium price point. Similarly, each tray of Koyo Berries will retail for $15 for six non-GMO, pesticide-free strawberries. The fruit is always in season because it is farmed in a controlled indoor environment.
“Oishii’s berries are grown in our state-of-the-art indoor vertical farms located on the East and West Coasts [two outside New York and one in Los Angeles]. We combine high-tech agriculture techniques and respected Japanese traditions to create the perfect environment for our berries to thrive,” said Hiroki Koga, co-founder and CEO of Oishii. “Inside of our farms, we’ve created the perfect day every day down to the exact degree of temperature and precise time of day. Our trained farmers, bees, and AI robots work in harmony to deliver delicious berries to local grocers.”
The Koyo Berry is available via FreshDirect in New York, New Jersey, and Connecticut. It will expand to other markets, including Los Angeles, later this year. Full Story
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Image: Oishii