Nathan’s Famous and plant-based food company Meatless Farm have teamed up to bring consumers a plant-based hot dog. Starting in April, the Nathan’s Famous Plant-Based Hot Dog by Meatless Farm will be available exclusively on the Nathan’s online retail portal on Shopify, and rolled out in select locations in May.
"As plant-based menu items continue to grow in popularity, we are excited to launch the first ever gourmet, plant-based hot dog, a product created not just for our flexitarian, vegetarian, and vegan customers, but all who enjoy a healthier diet,” said James Walker, senior vice president, restaurants, Nathan's, in a statement. “We’ve spent a great deal of time perfecting this hot dog and making sure that those who know and love Nathan’s one-of-a-kind flavor, as well as those that might not have tried a Nathan’s hot dog due to diet, can now enjoy an option that fits their lifestyle. We are looking forward to growing a new customer base with this partnership with Meatless Farm and know their high-quality ingredients are the way to deliver what our customers have come to expect of the original Nathan’s Famous hot dog.”
To celebrate the partnership, select Nathan’s Famous restaurants will give away one free Nathan’s Meatless Farm hot dog to all customers who wish to try it for a limited time.
“We’re working with the most iconic hot dog company in the country, turning this American favorite into a Meatless favorite,” said Morten Toft Bech, founder of Meatless Farm, in a statement. “Increasingly more people are aware of the impact intensively farmed meat has on the planet and are now looking for fresh, good quality food that tastes amazing and not only helps protect our health, but the environment too. This exciting partnership with Nathan’s Famous provides the opportunity to inspire a new generation of carbon conscious consumers to eat more Meat-less. More people making smaller changes will have a greater impact than a few making drastic ones.”
Related: Hannaford Promotes Plant-Based, Reaches Sustainability Milestone; Hungry Planet Raises $25 Million.
Image: Nathan's Famous