Mondel?z International Inc. has launched a new food transparency program with the Triscuit brand. Consumers can scan a QR code on the front of Triscuit boxes to view the location of more than 127 farmers who are participating in the program and learn more about the wheat’s journey all the way from the farms to the mill and bakery.
Via a web app, customers can also access additional information specific to their particular batch of product, including the wheat harvest year and baked-on date.
“We are committed to understanding and meeting the growing needs and preferences of our consumers, and those needs are evolving to a more holistic sense of well-being and value-oriented purchase decisions. Consumers are demanding more transparency about their food, and are keen to have access to information about where their food comes from and how it is grown,” said Jay Cooper, president, North America biscuits, Mondel?z International, in a statement. “This project is an important step forward in our journey to continue providing our stakeholders – and importantly our consumers – an accessible window into that process. We’re excited to test these capabilities with the Triscuit brand here in the U.S. and look forward to expanding our transparency efforts.”
Specially-marked Triscuit boxes with the QR code are rolling out over the next several weeks to retail stores across the U.S. and will be available until the fall.
Related: Triscuit to Increase Fresh Food Access; Mondel?z Launches Program to Engage Early Stage Snack Brands.
Image: Mondel?z International, Inc.