Mondel?z International announced yesterday that it has successfully acquired Clif Bar & Company.
This move bolsters the company’s snack bar portfolio with the inclusion of Clif, Clif Kid, and Luna complementing its refrigerated Perfect Snacks business in the U.S., and Grenade performance nutrition snacks in the U.K. Now, the company’s global snack bar business is worth over $1 billion.
“We are delighted to formally welcome Clif Bar & Company into our Mondel?z International team,” said Dirk Van de Put, chairman and CEO of Mondel?z International, in a statement. “We’re excited about the opportunity to advance our shared passion for delivering great-tasting snacks that help fuel busy lifestyles, while helping to reduce our impact on the planet.”
Mondel?z will continue to operate Clif from its headquarters in California, along with its two manufacturing facilities in Idaho and Indiana.
This year, the company has prioritized growing its snacking segments through acquisitions, agreeing to acquire Ricolino, a confectionary company in Mexico, and Cipita S.A., a snack-sized cake and pastry company with business in Europe.
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