Mercato Partners With Grubhub

Mercato, an online marketplace with 950 independent retailers including Citarella, Boston Public Market, and Eataly, has partnered with Grubhub to bring these retailers to the Grubhub Marketplace.

With this partnership, Grubhub is expanding its selection with inventory from Mercato’s grocery, convenience, and alcohol retailers. Mercato's retailers can grow their business and ecommerce footprint with access to Grubhub's customers through this partnership.

"We're thrilled to offer our wide selection of gourmet products, fresh produce, premium seafood and meats to even more customers through Mercato's collaboration with Grubhub," said Pina Doria Soares, owner and controller of Grace's Marketplace, a gourmet grocer in New York City. "We're essentially expanding our online reach and increasing online sales without having to set up additional integrations, manage multiple platforms, or incur additional fees."

Hundreds of Mercato retailers are currently available on the platform and the remainder will join over the next few weeks. Retailers pick and pack individual orders that are then picked up by customers or delivered by Grubhub's fleet of drivers. Customers can choose from delis, seafood and produce markets, bakeries, butcher shops, natural foods stores, and more.

"Grubhub started as a marketplace for independent restaurants, so it's only fitting that as we expand into the grocery space, it's first with a partner that works with independent grocers," said Craig Whitmer, vice president of new verticals at Grubhub. "By joining forces with local grocers, we're not just delivering for our customers, but we're delivering for small businesses to help grow their online presence. Our customers can now get more of what they need on Grubhub while Mercato's merchants gain access and increased visibility among our customers."