Cell-cultured meat company Memphis Meats has rebranded as Upside Foods and launched its first consumer product, cell-based chicken, which will become available this year, pending regulatory review.
"Our team introduced the world to cultured meat, and the evolution to Upside Foods communicates our passion and potential to make our favorite foods healthier for the planet," said Uma Valeti, CEO and founder of Upside Foods, in a statement. "Our new name showcases the work we are doing to make eating meat a force for good. We can't wait for consumers to try our Upside chicken soon."
In addition, Upside Foods has broken ground on a pilot plant in the San Francisco Bay area. This end-to-end facility will produce, package, and ship cultured meat under one roof.
"We want to become the preferred brand for the next generation of meat lovers," added Maria Occarina Macedo, director of brand and creative at Upside Foods, in a statement. "And we wanted our brand to reflect the essence of what our product and company is all about: delicious, sustainable, and humane meat for everyone. The future of food is all about activating the upside."
Related: Plant-Based Foods Could Ease Rollout of Lab-Grown Meats: Panel; Alternative Protein Market to Reach $290 Billion.
Image: Upside Foods