Meijer is seeking food products from makers across the globe to expand its Frederik's by Meijer private label line in its stores across Michigan, Ohio, Indiana, Illinois, Kentucky, and Wisconsin.
Frederik's by Meijer was launched in October 2021 to honor Meijer co-founder Fred Meijer. The brand touts unique flavor profiles and offerings.
"Frederik's makes high quality, innovative, and unique foods accessible to our customers for those moments they're looking to make memorable," said Don Sanderson, chief merchandising and marketing officer at Meijer, in a statement. "We're excited to find additional partners that share our passion for innovation to bring new products to our customers and grow our businesses together."
Companies interested in partnering with Meijer to offer their products as part of the retailer's line should submit their interest on RangeMe. To qualify, manufacturers must offer retail-ready products that embody the brand, according to the retailer. Eligible products must be produced in a facility that passes third-party GFSI audits, have ingredient panels that comply with FDA and USDA regulations, and have retail-ready packaging.
This year, Meijer merchants expect to review products in the following categories: Cocktail mixers, coffee, espresso pods, sauces, marinades & cooking sauces, soup, baking chips, refrigerated cookie dough, frozen desserts, bakery cookies, and bakery sweet goods. However, vendors producing products in other food categories are also encouraged to apply at any time.
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