Meijer is the first retailer nationwide to accept SNAP benefits through the Flashfood program.
In partnership with Flashfood, the retailer is now accepting the payment capability at all its Midwest supercenters and Meijer Grocery stores. This means customers with SNAP benefits can pay for their Flashfood orders using an EBT card in the Flashfood app.
Flashfood allows customers to purchase food nearing its sell-by date at a discount up to 50 percent, including meat, produce, seafood, deli, and bakery products. The customer then picks up the items from a designated refrigerator or storage rack located in Meijer stores. To date, Meijer customers have diverted nearly 5.6 million pounds of food nearing its sell-by date at a discount and preventing it from entering landfills.
"As a company committed to enriching lives in the communities we serve, we're pleased to be the first retailer to expand our Flashfood program in this way," Meijer president and CEO Rick Keyes said in a statement. "Feeding people has always been at the heart of what we do, and this is another way Meijer is working to provide extra value to those customers who need it most."
Meijer initially launched Flashfood as a sustainability program focused on minimizing food waste in November 2019 at a handful of its supercenters in Detroit. The service is now offered at all Meijer supercenters and Meijer Grocery stores and is used by more than 500,000 shoppers.
"We want to make healthy, high-quality groceries an affordable reality for every American family and adding SNAP benefits to Flashfood gets us one step closer to that vision," said Flashfood founder and CEO, Josh Domingues, in a statement. "We're incredibly grateful to Meijer for being our first partner to expand access to Flashfood with SNAP EBT, and for their industry-leading commitment to reducing food insecurity and increasing access to healthy food."
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