The newest version of the Beyond Burger will roll out to grocery stores across the U.S. starting the week of May 3. This latest formulation, which improves upon taste and nutrition, will be sold in a 2-pack, Beyond Burger’s first-ever 4-pack, and a 1-pound Beyond Beef pack, according to the company.
“We are continuously working on understanding beef flavor at a deeper level to ensure our plant-based beef platform delivers a delicious and satisfying sensory experience. The new Beyond Burger’s rich flavor profile resembles that of ground beef, and extensive testing with our consumers validated this new flavor direction with likeability scoring on-par with 80/20 ground beef burgers,” said Dariush Ajami, chief innovation officer, Beyond Meat, in a statement.
Related: Beyond Meat, McDonald's Partner; Beyond Meat to Introduce New Beyond Burgers.
Image: Beyond Meat