Kuli Kuli has expanded its portfolio to include Kuli Kuli SuperBark, a collection of snacking chocolate infused with moringa, chia seeds, quinoa, and cacao, reports Food Business News. The product comes in three flavors: Mint Chip, Raspberry Chia, and Sea Salt Peanut.
According to Kuli Kuli founder Lisa Curtis, consumer desire for indulgent snacks in the afternoon or evening drove the product creation.
“We started thinking about what we could do that was more indulgent but still healthy and had the functional benefits, like the rest of our superfood products,” said Curtis. “As we started to think about what ingredients to put in it, we started looking at it from both a functional and medicinal plant side but also from the perspective of other climate-smart tree crops that we can grow in a regenerative way alongside moringa, that will enable us to go deeper into the communities we already source from. Many of the African farmers we work with grow moringa and also grow hibiscus, cacao and baobab.”
Curtis also noted that Kuli Kuli will continue to expand beyond solely moringa-based products.
“The pandemic in some ways helped to push us in this direction,” she said. “We had a hard year and weren’t able to purchase as much moringa as we had anticipated. It wasn’t the growth year we expected. That’s hard on our moringa farmers, and it made us think a lot about how we can help them diversify not just from an environmental perspective but also from a business perspective. If they can grow moringa and baobab and hibiscus and breadfruit, that gives them a much more sustainable business overall and enables us to support them in multiple different ways.” Full Story
Related: Specialty Food Live! Products Debut: Better-For-You Snacks; Consumers Experiment With Fine Chocolate During Pandemic.
Image: Kuli Kuli