The Kroger Co. has expanded its Simple Truth Recycling Program to all private label brands. The program, which offers customers a free and easy way to recycle flexible plastic packaging, furthers the retailer’s Zero Hunger | Zero Waste social and environmental impact plan, according to the retailer.
Developed in partnership with TerraCycle, the program encourages customers to mail in flexible plastic packaging, including potato chip and snack bags, shredded cheese bags, frozen food bags, pouches, deli meat and cheese bags, grain and bean bags, as well as flexible plastic pet food packages.
"Kroger continues to provide new and innovative solutions to recycle product packaging as part of our bold Zero Hunger | Zero Waste vision," said Stuart Aitken, Kroger's chief merchant and marketing officer, in a statement. "The Kroger Our Brands Recycling Program offers customers an easy way to enjoy their favorite foods and support recycling in flexible plastic packaging. Our industry-leading program advances Kroger's commitment to more sustainable packaging and complements other efforts to help build a stronger recycling infrastructure in the U.S."
Shoppers can sign up for the program on TerraCyle’s website and collect eligible packaging in any box. Once the box is full, customers can ship the box to Terracyle using the free prepaid shipping label available online. Users can earn points for every pound of packaging sent and redeem as donations to participating charitable organizations.
"After seeing great success and excitement around the Simple Truth Recycling Program, Kroger is taking its recycling initiative to the next level with a solution for flexible plastic product packaging from all its exclusive brands," said TerraCycle CEO and founder, Tom Szaky, in a statement. "Consumers participating in the program can now enjoy more of their favorite foods while minimizing their environmental impact."
Related: Kroger Reports on Sustainability Goals; Kroger Debuts Robot-Powered Fulfillment Center.
Image: The Kroger Co.