Kroger chief people officer and SVP Tim Massa took part in a discussion of how Kroger creates "people champions" during the recent Society for Human Resource Management 2023 annual meeting in Las Vegas.
"We have team members who come from every walk of life and span five generations,” said Massa. “We are committed to supporting our associates as a whole person and built a world-class benefits program that gives them the tools to thrive at work and at home. We know when we center our associates in our decision-making, we have the best framework to create an amazing associate and customer experience."
Massa shared the company's top people priority as creating a strong employee experience. Kroger accomplishes this goal by connecting and retaining talent, developing leaders, and advocating for associates and their well-being, according to the company.
"We think about our associates' well-being holistically," said Massa. "We know that our teams thrive when they feel fulfilled emotionally, physically, and financially, as well as in their career and in their community. We purposefully address each of these categories when we think about creating a culture where all associates can be their true selves."
Kroger highlighted the following resources, benefits, and training that support each employee:
• Up to $21,000 in tuition reimbursement for part-time and full-time associates who pursue continuing education opportunities
• Role-specific training and development resources on topics including leadership and career advancement
• Health and wellness resources
Massa explained how CPOs serve multiple functions within a business. They are expected to counsel senior officers on human capital and culture, recruit talent in a shifting landscape, lead strategic change, anticipate and respond to emerging trends, and serve as a trusted advisor and coach.
"As with any high-functioning business unit, the HR team is challenged to excel in an ever-changing environment," said Massa. "We find that when we lead with our head–reinventing ourselves to serve all stakeholders–our heart–enriching the human experience–and our hands–leading through innovation–our associates reap the benefits."
Related: Walmart Opens Indiana Fulfillment Center; Ahold Delhaize CEO Appointed Consumer Goods Forum Co-Chair