Kroger has debuted floral and sushi delivery on the DoorDash marketplace from the grocer’s suite of stores.
"By offering customer-favorite sushi options and premium floral bouquets through third-party marketplaces we are continuing to evolve and meet customers where and how they are shopping," said Stuart Aitken, SVP and chief merchant & marketing officer, in a statement. "Whether you are craving fresh, affordable sushi for lunch or want to surprise someone special with a gorgeous fresh floral bouquet, you can now have the items delivered in under an hour. Providing fresh, affordable products to customers using familiar channels is another step in our commitment to provide anything, anytime, anywhere for every customer, every time."
After piloting the offering to customers this fall, Kroger will now offer convenient delivery from more than 900 sushi locations and 1,600 floral locations nationwide through DoorDash. Customer orders placed on DoorDash are prepared and packed with care by in-store sushi chefs and floral associates.
"As we accelerate our mission to help consumers access all the best of their neighborhood with convenience and ease, we're excited to collaborate with Kroger to offer a broad selection of their customer favorites on-demand," said Shanna Prevé, VP of strategic partnerships and business development at DoorDash, in a statement. "The trend towards convenience only goes in one direction as customers' expectations rise, and we're thrilled to continue to expand into the prepared foods and floral categories with Kroger to satiate a lunch craving or delight someone's day."
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