Mush, maker of ready-to-eat overnight oats, has announced a nationwide retail launch into the refrigerated section at 1,025 Kroger stores.
Flavors include Blueberry, Vanilla, Dark Chocolate, and Apple Cinnamon and are available in single-serve 5-ounce cups. The product’s availability at Kroger spans the Midwest, Southeast, and Southwest regions. This launch comes on the heels of the brand's expansion into the club channel in three regions of Costco Clubs, bringing Mush’s retail footprint to nearly 11,000 stores.
"Our product line of ready-to-eat oats is a brand new take on an old-fashioned favorite, and it's here to stay," said Ashley Thompson, CEO, and Co-Founder of Mush, in a statement. "By expanding our retail footprint with Kroger, we can effect positive change in America at monumental scale, one cup of MUSH at a time."
The product retails for $2.79 at Kroger stores as well as King Soopers, Fred Meyer, Ralph's, and QFC which fall under the Kroger parent company. Coconut Coffee can be found at select locations.
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