Kroger said Monday that it hopes to cushion customers from the impacts of inflation as they prepare holiday meals. It has produced a shopping guide with meal options that can feed 10 people for $5 per person. The grocer, who estimates the cost of turkey has risen 20 cents per pound this year, will not shift the rising cost to customers.
According to 84.51º, Kroger's data insights arm, 48 percent of customers plan to cut back on at least some Thanksgiving staples due to inflationary pressures.
"At Kroger, we are committed to making the holiday season memorable and accessible for everyone," said Stuart Aitken, Kroger SVP and chief merchant and marketing officer, in a statement. "We strive to keep prices low every day, and this Thanksgiving, we are helping our customers keep turkey at the center of the plate by not passing on rising turkey costs."
The guide includes many private-label products. On top of everyday savings, Kroger has increased total promotions, digital deals, personalized offers, and expanded fuel points savings throughout the holidays to keep purchase prices low, according to the retailer.
Kroger’s Zero Hunger | Zero Waste Foundation will donate one million meals to Feeding America this season. Additionally, from now until December 24, customers can contribute to local hunger relief organizations.
Related: Meijer Readies Protein Stock for Thanksgiving; Thanksgiving Consumers Shop Early, Seek Promotions