Knowde, a digital marketplace for chemicals, polymers, and ingredients, is expanding into the food and nutrition industry, reports Food Business News. The platform initially launched to connect buyers and suppliers in the personal care industry, but its continued traction made the move into food and nutrition a natural step, according to Ali Amin-Javaheri, co-founder and CEO of Knowde.
“So many other industries are finding new ways to grow and interact with customers that are so much more productive,” Amin-Javaheri said. “I’ve been in this space for 20 years. Up until 2015, not a single chemical or ingredient supplier had hired a chief digital officer. It wasn’t front of mind. Up until maybe eight years ago most suppliers didn’t even put their product catalog online.”
Givaudan, a Switzerland-based global supplier of flavors and fragrances, has recently opened a storefront on the platform.
“Customers and innovation are at the heart of our business, and we want to leverage opportunities to help their brands keep their innovation pace in a very dynamic market,” said Fernando Miquelarena, head of North America for Givaudan Taste & Wellbeing. “We are adapting our business model to meet the growing interest of our customers who want an online product selection and buying experience, and our partnership with Knowde will play a key role in this strategy.” Full Story
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Image: Knowde