Daniel Lubetzky, founder of Kind Snacks, along with former Kind CMO Miguel Leal and its former head of product innovation Rodrigo Zuloaga, have launched Somos, a Mexican brand that provides easy-to-make food from the heart of Mexico.
Somos is taking wholesale orders for its inaugural line of shelf-stable slow cooked Mexican foods including rices, beans, tortilla chips, salsas, and plant-based entrees like smoky chipotle mushrooms, cauliflower tinga, and two kinds of pea-cadillo (Somos’ plant-based alternative to ground beef), all of which can be mixed and matched to create homemade Mexican meals, according to the company.
"Until now, Americans have had to dine out to enjoy a real Mexican meal,” said Lubetzky, in a statement. “At home, options have been limited to foods that don't actually exist in Mexico like fluorescent molded hard-shell yellow corn tortillas. Somos was created using inspiration from family recipes that have been passed down through generations and will introduce people to true Mexican cocina staples."
The company will also launch direct-to-consumer meal kits in January 2022.
“While Americans often think of Mexican as being heavy on meat, cheese, and greasy sauces, real Mexican food celebrates the natural vegetables, grains, and legumes of its diverse geographies,” said Leal, in a statement. “Somos is committed to preserving the integrity of these ingredients and preparing our foods as close to the traditional way as possible, helping consumers make and enjoy delicious meals that are clean, sophisticated, and full of flavor."
Related: Chipotle Tests Plant-Based 'Chorizo'; Flavor Explorers Seek Emerging International Cuisines.
Image: Somos