KeHe’s 2021 Holiday Show, will take place virtually from June 10 to 18 on the distributor’s own digital ordering platform. The show was previously scheduled for June 17-18 in Chicago.
“Our organization looks forward to June annually, when we welcome our KeHE community to Chicago,” said Brandon Barnholt, KeHE’s president and CEO, in a statement. “We would love to be together to experience our show in person, however we have made this difficult decision because we take the safety of our attendees and employees very seriously. KeHE has created a valuable digital buying and selling experience for our customers and suppliers that they can experience from the safety of their own space – to keep their businesses strong.”
This event will be KeHE’s second consecutive time transforming the annual Holiday Show into a virtual event. The 2020 Holidays of Hope event welcomed over 5,000 attendees and nearly 600 exhibiting suppliers on KeHE’s digital ordering platform and saw a more than 40 percent increase in overall sales placed during the show.
“During the pandemic, we’ve learned creating meaningful connections virtually is key,” said Ari Goldsmith, vice president of marketing, KeHE, in a statement. “Attendees can quickly and easily get what they need. By listening to the partners we serve, we’ve been able to build on the success of Holidays of Hope. In June, we will offer an enhanced digital experience to meet their everchanging needs.”
Related: KeHE Opens Indiana DC; KeHE Opens Distribution Center.
Image: KeHE