KeHE announced recently KeHE Connect Direct, a new platform that allows retailers access to an expanded assortment of natural, organic, specialty, and fresh products. These new grocery items will be available through three of the company’s newly designed fulfillment centers.
The program allows retailers to purchase dry, refrigerated, or frozen items that are shipped through UPS drop shipment to anywhere in the U.S.
“We are excited to rollout this new supplemental sourcing service, KeHE CONNECT Direct™, as it gives retailers in different regions a chance to obtain thousands of new and innovative products,” said Amy Kirtland, executive vice president of innovation and growth at KeHE, in a statement. “Now KeHE retailers will have access to an array of new product options to choose from, which aligns with the demands of their consumers.”
The distributor currently supplies food to over 30,000 grocery stores and retailers.
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